Week # 4

 

Tuesday, June 22 

Today, I would like to blog for 1 hour at Jerzey Dog Resort. Today, we did a zoom call because I am currently in Arkansas for the week. We talked about marketing after I looked at Jerzey Dog Resort's marketing part of her business plan. We talked about where we got the information about where she found the Albany info of where people drive and where it is really busy. Then we talked about her competition and had her look up if they are steps up and running and what makes them different from you.  Then part of her marketing plan was to ask questions for people to answer in a survey. Then we also talked about marketing activities to do before opening your business. Then we talk about what we are going to be talking about next time.  

Thursday, June 24 

Today, I would like to blog for 1 hour at Jerzey Dog Resorts. Today, we did another zoom call because I am still in Arkansas. We still talked about marketing. We looked at Jerzey’s Facebook post and the different posts that she makes and why she makes them. For example, she posted one about what my brother and she did on their vacation, that is why her customer could feel closer to her and get a personal connection with them. A question that she asked me, would I feel comfortable leaving my dog with someone that I barely know or someone that I feel like I had a connection with and I had to agree with that because I don't think I would feel comfortable with leaving my dog with someone that I barely know. Then we looked at her website and talked about her website. We talked about what the website does for people. I say that the colors make the website welcoming and it is very informative, but also professional for her customers. Then we looked at other websites such as GFK9, and at the reviews and how they handle situations because you can’t completely stop a dog fight but you can do things to try to avoid dog fights and things like that.